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'The entire industry has been trying to solve this challenge: how to make sure that all of their marketing efforts – their website, branding, social media and campaigns – all speak to their clients. 'Snappy Kraken is democratizing access to conversational texting and helping advisers meet their clients where they are, which is key,' said Greg Drozdow, Director of Business Development – Conversations. There is also a widget that can be placed on advisers’ websites to direct clients to Convos. Pre-generated content including everything from general conversation starters to specific financial-related information is available for advisers through this feature.įinancial advisers can set up appointments via text message. The 'Leads Never Cold' feature automatically keeps your conversations going with a client to help drive engagement and retention. Snappy Kraken creates new and engaging text messaging marketing content each month to keep conversations fresh. Additionally, for broker-dealer partners, Convos integrates with MyRepChat to make compliance easier. Messages are Financial Industry Regulatory Authority (FINRA) reviewed in advance to ensure compliance. Snappy Kraken’s Convos tool takes advantage of this powerful opportunity to connect with, engage and retain clients.'Īdvisers can send messages from either their existing office phone number or create a new phone number these messages are then sent either to a specific client or broadcast a message out to a larger group. 'We all know from personal experience that when we get a text message our eyes immediately veer to our cell phone. 'People want to deepen existing relationships and communicate in real-time, so our Convos app allows for that personalization, and for people to receive their messaging on the device that is practically glued to their hand,' said Robert Sofia, Founder and Chief Executive Officer. Convos also integrates into the major customer relationship management (CRM) platforms, including Salesforce, WealthBox, and Redtail Technology. To harness this, Snappy Kraken created Convos, which puts instantaneous communications at an adviser’s fingertips through a desktop app with an intuitive dashboard that is as easy to use as iMessage.

ORMOND BEACH, Fla., August 19, 2021-( BUSINESS WIRE)- Snappy Kraken, a MarTech leader geared toward financial services professionals, announced today it has launched Convos, creating an opportunity for advisers to exchange timely and compliant text messages with their clients to help engender stronger relationships.Īs an innovative financial services marketing leader, Snappy Kraken has data that shows text messages have a six times higher open rate – 98 percent – than emails and are typically opened within six minutes. Text has a much higher engagement and open rate than other mediums, which will help financial advisers to maintain closer contact with clients

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